Studi kasus marketing influencer untuk Agoda di Narrators




Campaign Brief

During the Covid-19 pandemic, Agoda wanted to encourage people to stay safe in the comfort of their homes but to still remain optimistic about travel. They launched an online campaign and tasked Narrators micro-influencers with creating entertaining content of their beach-ready moment at home. Their aim was to associate light-hearted content about travel with Agoda.


15 lifestyle and travel micro-influencers were selected carefully to participate in this campaign. The content created was fun and creative and reflected the campaign’s message.
Nb of influencers           15
Total Reach                      732K
Engagement                   26,5K
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