Studi kasus marketing influencer untuk Agoda di Narrators

#AgodaBeachReady

Campaign Brief

During the Covid-19 pandemic, Agoda wanted to encourage people to stay safe in the comfort of their homes but to still remain optimistic about travel. They launched an online campaign and tasked Narrators micro-influencers with creating entertaining content of their beach-ready moment at home. Their aim was to associate light-hearted content about travel with Agoda.

Results

15 lifestyle and travel micro-influencers were selected carefully to participate in this campaign. The content created was fun and creative and reflected the campaign’s message.