Influencer Marketing Case Study: Anessa
Context
Since 2017, Shiseido has collaborated with Narrators to enhance its influencer marketing strategy, forging authentic, engaging, and enduring partnerships with influencers across the region. In 2023, their expanding Skincare brand, Anessa, reached out to the team to elevate brand awareness and encourage product trials for their new sunscreen in the Indonesian market.
Strategy
Seven beauty and skincare TikTokers were enlisted for this campaign, entrusted with creating a series of three creative TikToks to highlight the benefits of Anessa’s new sunscreen formula.
Results
The campaign not only yielded a plethora of creative videos but also garnered 143 million engagements, thanks to the use of Spark Ads to boost the posts. This approach provides brands with a solution to transform organic TikToks into ads, authentically amplifying the reach of their creators’ posts!
