ANESSA
Shiseido has been a trusted partner of Narrators for years, relying on us to manage influencer activations across SEA for premium brands like Narciso Rodriguez, Issey Miyake, and Dolce & Gabbana. For this campaign, we supported the launch of Anessa UV Cream in the Indonesian market, aiming to build awareness, educate audiences about sun protection, and drive product credibility through authentic voices.
We crafted a tailored influencer approach targeting both skincare enthusiasts and medical professionals. Influencers shared personal experiences and storytelling about Anessa UV Cream, while healthcare experts offered professional advice and recommendations. This combination ensured the campaign was both relatable and authoritative, fostering trust and engagement with key audiences.
The campaign activated 7 creators across TikTok, generating 21 posts and reaching 2.8M combined followers. With Spark Ads amplification, the content delivered an impressive 143M views, driving significant awareness and credibility for Anessa in Indonesia.
Campaign Content
