Influencer Marketing Case Study: Bubs Organic Infant Formula

Launching an influencer brand ambassador program can be a game-changer for businesses, with 52% of brands already adopting this approach for deeper connections with creators. In 2022, Bubs Australia partnered with Narrators to create a tailored Ambassador Program recruiting nano and micro-mommy influencers in Singapore for their Bubs Organic® Grass Fed Toddler Milk. The campaign’s primary goal was to boost brand awareness and enhance the brand image.