Influencer Marketing Case Study: Bubs Organic Infant Formula

Bubs logo


Launching an influencer brand ambassador program can be a game-changer for businesses, with 52% of brands already adopting this approach for deeper connections with creators. In 2022, Bubs Australia partnered with Narrators to create a tailored Ambassador Program recruiting nano and micro-mommy influencers in Singapore for their Bubs Organic® Grass Fed Toddler Milk. The campaign’s primary goal was to boost brand awareness and enhance the brand image.


Managed through the Narrators Platform, the year-long program featured 10 ambassadors and was highly successful, resulting in Instagram 155 posts, reaching 2.5M people, and garnering 70K engagements.

Ambassadors               10
Reach                             2.5M
Engagements              70K