Influencer marketing case study for Maybelline on Narrators
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Maybelline New York
Sensational Liquid Matte
Campaign Brief
The brand tasked Narrators to recruit macro-influencer profiles that match their influencer criteria, to promote the new Sensational Liquid Matte Lip Tint – featuring Morena Flattering Nude shades perfect for Filipinas! Selected macro- influencers were tasked to create a mix of photo and video reviews of the product, and encourage their followers to try it.
Results
A total of 4 macro/celebrity influencers were selected based on their content quality and profile data. The campaign over-delivered on both reach and engagements, with hundreds of comments showing high interest in the product.
