Case Study - MAYBELLINE NEW YORK

MAYBELLINE 1

Maybelline New York

Sensational Liquid Matte

Campaign Brief

The brand tasked Narrators to recruit macro-influencer profiles that match their influencer criteria, to promote the new Sensational Liquid Matte Lip Tint – featuring Morena Flattering Nude shades perfect for Filipinas! Selected macro- influencers were tasked to create a mix of photo and video reviews of the product, and encourage their followers to try it.

Results

A total of 4 macro/celebrity influencers were selected based on their content quality and profile data. The campaign over-delivered on both reach and engagements, with hundreds of comments showing high interest in the product.

Nb of Posts                        7
Total Reach                        1.6M
Engagements                  250K
ER                                            12%