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Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.

“Social Media is evolving. And Gen Z is driving the change.” Morning Consult, a data-based decision-making company, conducted a survey to shed light on Gen Z’s social media habits.

Non-Fungible Tokens (NFTs) have recently taken the creative world by storm, providing content creators with new ways to monetize their digital creations and take control of their intellectual property.

Ready to convert your followers into customers? In this guide, we’re sharing everything you need to know about TikTok Shop. INTRODUCTION There is no doubt that Southeast Asia is the region where online shopping is becoming one of the preferred options for purchases. With e-commerce giants such as Lazada, Shopee and Tokopedia, getting increasingly popular

Interest in skincare shows no signs of slowing down in 2021, and the competition to win consumer attention among brands on social media is only heating up. Skinfluencers are increasingly popular on TikTok and generate massive engagements.

It’s nothing new that TikTok has given influencers a vehicle to empower their audiences to make healthier skin choices. In fact, since 2020, and in particular during the onset of the pandemic, social media platforms like TikTok, pushed the discovery and accessibility of skin care products through short-form educational and engaging video content.

Halloween is a major shopping season across the world and it’s time you grabbed the opportunity to trick or treat yo’ self! Did you know that over 35 percent of consumers look for Halloween inspiration online? Not just that, almost 31 percent of millennials spend more on Halloween than any other holiday! This is an

TikTok’s surge in popularity has proven to be consistent throughout Singapore, with a reported Singapore user base of 2.09 million users. With such rapid growth, TikTok presents a massive opportunity for marketers to maximize their brand’s potential.

Love is in the air. 14th February is just around the corner, and it’s time for brands to start tying the knot on your Valentine’s Day marketing campaigns. During this season of love, everyone is looking for a unique gift that helps them express their feelings to their loved ones. Thankfully, this gives businesses abundant