24 November, 2025 Campaign Indonesia Feature. The new era of influencer marketing: community is more powerful than popularity. With audiences becoming more selective and critical, Max Verrier of Narrators believes

1 September, 2025 Hashtag Interactive, One9ninety, and Narrators are proud to announce a new collaboration that will deliver a more robust, integrated, and scalable creative, social media, and influencer marketing

We’re excited to be featured on Net Influencer, a leading publication offering deep insights into the creator and influencer marketing landscape. In the interview, we dive into how Narrators supports brands

Introduction The Unilever and Narrators partnership began in 2018, when Narrators emerged as a pivotal influencer marketing entity in Unilever’s marketing strategy, aiming to elevate brand awareness and product discovery

Trust is the currency of marketing: hard to earn, easy to lose, and worth every penny. In today’s digital landscape, this adage holds more truth than ever, especially when it comes to Gen Z. This generation, aged 18-27, is reshaping the marketing landscape with their distinct approach to trust and brand loyalty.

Introduction The landscape of influencer marketing is witnessing a significant shift towards longer video formats on social media platforms. Instagram, for instance, advises creators that “the length of your reel

Introduction Influencer marketing is undergoing a remarkable transformation, driven by advancements in Artificial Intelligence (AI) and changing demographics across social media platforms. With the industry projected to be worth $24

Commission Factory, Affiliate Marketing Platform – January 15, 2024 Narrators, an award-winning influencer marketing agency based in Singapore since 2015, operates in 10 Southeast Asian markets. Utilising a hybrid web

INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are

In the world of social media, genuine influencer marketing campaigns are helping brands connect better with their audience. In this article, we’ll explore how influencer marketing is evolving and the importance of being authentic in building brand-consumer relationships.

Optimum Nutrition (ON) already had a solid positioning in Southeast Asia in the competitive weightlifting and bodybuilding community. However, the brand wanted to reach a wider audience by targeting micro and macro-influencers in the sport and fitness industry in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Launching an effective brand ambassador program with influencers can be a game-changer for your business. In fact, according to some surveys, 52% of brands are already running brand ambassador programs to build deeper, more genuine relationships with creators.

Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.

“Social Media is evolving. And Gen Z is driving the change.” Morning Consult, a data-based decision-making company, conducted a survey to shed light on Gen Z’s social media habits.

Non-Fungible Tokens (NFTs) have recently taken the creative world by storm, providing content creators with new ways to monetize their digital creations and take control of their intellectual property.

Ready to convert your followers into customers? In this guide, we’re sharing everything you need to know about TikTok Shop. INTRODUCTION There is no doubt that Southeast Asia is the

Interest in skincare shows no signs of slowing down in 2021, and the competition to win consumer attention among brands on social media is only heating up. Skinfluencers are increasingly popular on TikTok and generate massive engagements.

It’s nothing new that TikTok has given influencers a vehicle to empower their audiences to make healthier skin choices. In fact, since 2020, and in particular during the onset of the pandemic, social media platforms like TikTok, pushed the discovery and accessibility of skin care products through short-form educational and engaging video content.

Halloween is a major shopping season across the world and it’s time you grabbed the opportunity to trick or treat yo’ self! Did you know that over 35 percent of

TikTok’s surge in popularity has proven to be consistent throughout Singapore, with a reported Singapore user base of 2.09 million users. With such rapid growth, TikTok presents a massive opportunity for marketers to maximize their brand’s potential.

Love is in the air. 14th February is just around the corner, and it’s time for brands to start tying the knot on your Valentine’s Day marketing campaigns. During this

Singapore, May 2021 – Campaign Asia-Pacific is thrilled to announce the winners of its inaugural list celebrating the region’s most technically innovative products that serve the marcomms industry. This is the

Singapore, November 2020 – Narrators was announced the Silver winner in the Influencer Agency of The Year category at the thirteen annual edition of the Agency of the Year Awards.

The company was recognized as one of the most effective platforms to recruit and engage influencers across multiple social media channels. Singapore, March 2021 – Digital.com, a leading independent review