Beauty

Influencer Marketing Case Study: Anessa Previous Next Context Since 2017, Shiseido has collaborated with Narrators to enhance its influencer marketing strategy, forging authentic, engaging, and enduring partnerships with influencers across the region. In 2023, their expanding Skincare brand, Anessa, reached out to the team to elevate brand awareness and encourage product trials for their new […]

Influencer Marketing Case Study: Garnier Previous Next Context Since 2019, Narrators and Garnier have collaborated on a series of campaigns promoting various skincare products. Over the years, they recruited 135 beauty and skincare content creators from Singapore and the Philippines who creatively delivered video and photo posts on TikTok and Instagram. The goal of this

Long-Term Influencer Marketing Strategy: Narciso Rodriguez Previous Next Context Since 2017, Narciso Rodriguez has partnered with Narrators to strengthen its influencer marketing strategy and establish authentic, engaging, and long-term partnerships with influencers. Leveraging the power of the Narrators platform and their team of influencer specialists, the brand successfully generated a wealth of creative content, resulting

Regional Long-Term Influencer Marketing Strategy: Issey Miyake Previous Next Context In 2017, Issey Miyake approached Narrators to develop an impactful influencer marketing strategy. Over the years, the partnership shifted from one-off influencer campaigns to long-term ambassador programs. Narrators currently manages all Issey Miyake influencer activations across eight Asian markets, recruiting hundreds of influencers and generating

Vaseline: The power of Skin-fluencers Previous Next Vaseline Context The Unilever-owned skincare brand Vaseline wanted to create an influencer program that would generate brand awareness and hype for the launch of its new twin-pack lip balm in Indonesia, and produce content and conversation that was aligned with their brand values. To execute its program, the

Discover how Narrators helped Senka drive awareness to over 900k TikTok and Instagram users in Singapore. Previous Next Senka Deep Moist Serum Launch Context SENKA is the No. 1 Japanese cleansing facial foam brand for 12 consecutive years. Renowned for its innovative approach, the brand came to Instagram and TikTok for the launch of its

Influencer marketing case study for D Program on Narrators Previous Next D Program Context In the realm of digital and social marketing campaigns, prioritizing authenticity right from the strategy’s inception is key. dProgram, committed to a genuinely authentic influencer marketing approach, turned to Narrators in 2021. They leveraged Narrators’ platform to select influencers based on

Influencer marketing case study for Sephora on Narrators Previous Next Sephora Campaign Brief The giant beauty retailer Sephora partnered with Narrators to execute a regional influencer campaign in Singapore, Malaysia and Hong Kong. The campaign goal was to drive brand awareness and engagement to create a welcoming beauty shopping experience for all and inspire fearlessness

Influencer Marketing Case Study for Simple on Narrators Previous Next Simple Choose Kindness Campaign Brief The beauty and skincare industry is a competitive one. SIMPLE, the UK’s #1 facial skincare brand with a mission to create products that are kind to skin and to the planet too, needed to adopt a targeted strategy to reach